Awareness About The 7 Most Important App Analytics Strategies For App Developers - Nigeria's No 1 Tech Center

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Friday, October 27, 2017

Awareness About The 7 Most Important App Analytics Strategies For App Developers

What is Analytics?

First of all, what is analytics? Analytics is nothing but the collection of huge data and converting the useful information which guides you in improving your further business performance.

How does Analytics help you in Business Performance?

Earlier when analytics was introduced in the world there were limitations only for the web analytics. Today the competition is high for the mobile applications and the search engines have introduced the analytics that is highly required for the mobile too.

For instance, if you are running an organization that is equipped in developing the mobile applications, you would have put the full effort to design, build and promote your app. How will you track your app that is well-moving in the market? How many people have downloaded your app? How do you generate your revenue? and what do people think about your app?.

Don't you think all these queries are outstanding for your business performance? Of course, by then the doors were opened for the analytics to step in.

What Ways Does Mobile Analytics Help To Track?

Some of the important metrics that will help you to track your app analytics are;

1. Engagement Metrics

This metric helps you to fetch the data of user downloads, how long they are active with your app functioning, track the behaviors and movements of the active users.

2. User Acquisition Metrics

The user acquisition helps and guides you to collect the information about your users like where do they come from, either organic search or through referral or through paid search. This information helps you to dig your knowledge deeper to bring a number of users to install your app.

3. Active or Non Active Users

Active users are one of the foremost metrics that are required for any app. Through this metric, you can analyze your user's engagement like how frequent they use your app, frequency of app usage in a specific time and more.

4. Performance Metrics

According to your user's behavior with your app installation and other usage of the app functionalities, progressively slow, you can very well identify about the performance of your app through this metric. You can plan an effective strategy to overcome your competitor's app.

5. Crash Progress

The Crashing application is one of the negative factors that distract the user engagement. The user can do anything at this moment. They can either uninstall and never come back to the app again or any other negative scenario might happen. Those critical issues could be tracked through the crash metrics and sorted out earlier.

6. Loading and Installation Time

Loading is one of the key factors. Users will always get irritated of the slow loading process. This metric guides the app developers to work on where this issue is replicated, and reduce the loading time to improve the speed of the app.

7. Analysis of Network Problems

The majority of the applications rely on the network. The apps are unable to install without the network. If the user is unable to install or facing any issues with the networks, then the appropriate reasons could be found through the network metrics to sort down the issues.

Last but not least, For instance, there are several apps in every sector like the gaming app, shopping app, restaurants app, transport apps, etc. If it is a gaming application like Subway Surfers, the developers would track the number of visits and their engagement rather than the time duration and frequency of usage of the app such as Ola cab. Each and every tracking analytics depends on the purpose of your app development.

Today, in order to sustain or to grow a level higher in your organization, you have to integrate with the analytics tool to track the metrics of your apps. Once you start using these metrics, it will cause an at most addiction that makes you stick together always.

I will come up with the next useful and reliable article in short that ties up with these metrics.

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